What is the importance of Corporate Social Responsibility? Corporate Social Responsibility of an organization is a moral obligation to behave correctly towards or in respect of society and the environment through transparent and ethical behavior. Organizations and consumers around the world are becoming increasingly aware of the need for and benefits of socially responsible behavior. The objective of social responsibility is to contribute to sustainable development. An organization’s performance in relation to the society in which it operates and to its impact on the environment has become a critical part of measuring its overall performance and its ability to continue operating effectively. This is, in part, a reflection of the growing recognition of the need to ensure healthy ecosystems, social equity and good organizational governance. In the long run, all organizations’ activities depend on the health of the world’s ecosystems. What is the positive impact for your company? Organizations are subject to greater scrutiny by their various stakeholders. The perception and reality of an organization’s performance on social responsibility can influence, among other things: Competitive advantage; Reputation; Ability to attract and retain workers or members, customers, clients or users; Maintenance of employees’ morale, commitment and productivity; View of investors, owners, donors, sponsors and the financial community; and Relationship with companies, governments, the media, suppliers, peers, customers and the community in which it operates. (ISO 26000:2010) What is the goal of ABC MEXICO? ABC MEXICO will contribute to the development and awareness of the importance of Corporate Social Responsibility in Mexican organizations through its promotion and exposure in European markets. Corporate Social Responsible best practices, brands, products and services, are going to be promoted between its members and European markets. We add value to your business and help creating a better world together with our members.